Ensure the quality of your digital analytics
Fully automated observability that finds problems in your analytics, marketing, attribution pixels, and campaigns and tells you how to fix them.
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Deliver trusted insights, without wasting time on manual data audits
Get an always-updated picture of your Martech stack and deep dive into your integrations, from the dataLayer to the destination.
Receive alerts via email, Slack or Teams with traffic anomalies, rogue events, schema problems, campaign and pixels misconfigurations, and more.
Explore where errors occurred, why, and how to solve them to streamline diagnosis and resolution times.
Deliver trusted insights, without wasting time on manual audits
Automatically detect issues and changes in real time
Rest assured knowing you'll be notified anytime something changes or breaks in your digital analytics, marketing automations, pixels, and campaigns .
Traffic Changes
Monitor new or missing events and pixels, anomalous traffic drops or peaks in your events and campaigns, and set custom thresholds to receive alerts tailored to your needs.
Specification Validation
Detect missing properties, incorrect property types, unexpected property values in Regexes and Enums, and complex rules like conditionals or cross-event conditions.
Campaing Monitoring
Spot attribution errors – like UTM naming convention errors, campaign tagging issues, and missing or offline pixels– before they hurt your performance.
Privacy Risks
Identify data privacy breaches and compare events based on consent mode to stay proactive against regulatory issues.
Regression Testing
Validate event sequences, and compare page variations and tracking discrepancies in event and property hits before errors slip through the cracks in production.
Root Cause Analysis
Trackingplan's Debug Warning, Data Explorer and Track Explorer empower you to trace back any of these problems and analyse data samples.
Just one pixel... to rule them all
No crawling, no tests to maintain, no code changes.
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Just a copy-paste tag on your Tag Manager or site, or a small SDK on your apps.
Leave the theory behind and start working on what’s actually implemented
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Privacy is at the center
of everything we do
Designed to save time and pain to marketers, analysts, and tagging specialists
Our impact in numbers
saved daily
for digital analysts
users tracked across platforms today
events monitored
just yesterday
Issues detected today
Watch the full power of Trackingplan
See everything happening in your Martech stack, from day one
Getting started is simple
