Why Trackingplan stands apart

Trackingplan is installed in minutes, requires no technical skills, and begins monitoring all the data you send to your marketing, analytics, and product integrations right after its installation.
Where We Stand
Discover what makes us the only solution that delivers value from day one across product, business, and marketing people.

Minutes instead of months

Trackingplan will start listening to all the data your sites and apps are sending to your third-party integrations right after its installation.

All integrations out of the box

From there, our algorithm automatically discovers all the analytics, marketing and product providers you're sending data to, including the ones that don't have APIs or are expensive, or even the ones built in-house.

No company disruption

All teams involved in the data collection process keep working as they used to without forcing you to pass all your data through us to process it.

Competitors

Analytics code changes

Setups that take between weeks and months or even force you to change how you code your analytics.

Some data is still missing

Marketing or sales integrations are not supported, or simply don't understand the data in the payloads at event level, making it difficult to work from the Product Manager & Devs perspective.

Data Routing

They force you to pass all your data through their systems in order to process it. Expensive because they need to process all the data.

Plug & Play Installation

Installing Trackingplan is as simple as copying and pasting a code snippet.

Automonitoring & Discovery

Trackingplan auto-detects your actual analytics schema by continuously monitoring your web and app traffic, product data, marketing pixels, campaigns, and data privacy.

Automated Alert System

Have your implementations automatically audited around the clock with real-time data, knowing you’ll be instantly notified about any error or change happening in our digital analytics.

ObservePoint

Manual Setup

Requires manual setup, forcing users to manually define and update user paths and tags.

Tag Observability

Focuses solely on tag-level error detection, limiting its scope to identifying tagging errors within specified journeys, cookies, new technologies, website time responses, and 404s.

Limited Data Understanding

Since they don't understand the data in the payloads at event level, they can't check if events are sent correctly or have changed over time, nor create alerts based on integration semantics.

Scope of Functionality

Offers comprehensive tracking implementation and continuous monitoring, including plug-and-play installation, automated schema discovery, and real-time alerts for errors or changes.

Data & Marketing Observability

Comprehensive monitoring of all the data your apps and websites send to your third-party integrations, no matter their nature.

Seamless Integration

Installing Trackingplan is as simple as just copying and pasting a code snippet into the head of your site. If you ever decide to stop using Trackingplan, you can simply remove it to to discontinue its functionality.

Avo

Scope of Functionality

Focuses on collaborative analytics governance, providing tools for tracking plan documentation, version control, and collaboration among cross-functional teams.

Data Observability

Focuses solely on product analytics governance, concentrating around documentation, management and governance of tracking plans.

Code Fragmentation

You need to manually insert their code into each event you implement for them to monitor it. This code then remains scattered throughout your entire website or apps, and entangled in all your events.

Excellent Data Quality Tool

Once the audit is complete it truly is a breeze to keep an eye on things as soon as they break.

Trackingplan vs. our Competitors

See how Trackingplan differentiates from our competitors.