Compare Trackingplan vs. AVO

Looking for a tool to easily find and fix your data quality issues?
See what’s the difference between Trackingplan and AVO to compare and choose the right solution for your needs.
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Know which solution fits your needs best

AVO

AVO is a tool that facilitates the correct implementation of product analytics, guiding development teams and product managers during the development phase.

Trackingplan

Trackingplan automatically monitors all marketing integrations that collect user behavior data: digital analytics, product analytics, pixels, A/B testing tools, marketing automation, etc., ensuring the highest performance of marketing campaigns, automations, and analyses.

comparison

Find Your Perfect Tool Match

Maintenance
Initial setup
Event definitions 
Data observability & monitoring
Discovery of your actual tracking plan
Monitoring of web and app traffic
Product data monitoring
Data Quality
Event tracking visualization
Data Quality Alerts
Data Validation & Schema Alerts
Data issue management
Root Cause Analysis
Issue lifecycle management
Chrome extension
Integration at CI/CD Flows
Implementation status for every analytics release
Automatic alerts tailored to each team
COLLABORATION
Collaboration hub between departments
Annotation of data-related procedures
Schema sync
Auditing
APPs audit
Website audit
Tracking plan audit
Branch audit
Data Layer audit
Data Behaviour
Explore data in real time
Explore any user session
Explore marketing pixel data
Data Behaviour
Privacy policy detection
New Technologies detection
Observability
Track frontend releases
Track tag manager releases
AVO
Automatic
Updated by user
In-app debugger
Features
Number of users
Total credit limit
Individual user analytics
Behaviour analytics
Reporting
Daily reports
Weekly reports
Monthly reports
Custom reports
Maintenance
Initial setup
Event definitions 
Data observability & monitoring
Discovery of your actual tracking plan
Monitoring of web and app traffic
Product data monitoring
Data quality
Event tracking visualization
Data Quality Alerts
Data Validation & Schema Alerts
Data issue management
Root Cause Analysis
Issue lifecycle management
Chrome extension
Integration at CI/CD Flows
Implementation status for every analytics release
Automatic alerts tailored to each team
Collaboration
Collaboration hub between departments  
Annotation of data-related procedures and decisions
Schema sync
Auditing
APPs audit
Website audit
Tracking plan audit
Branch audit
Data layer audit
Data Behaviour
Explore data in real time
Explore any user session
Explore marketing pixel data
Data Privacy
Privacy policy detection
New technologies detection
Compliance with privacy laws
Observability
Track frontend releases
Track tag manager releases
Features
Number of users
Total credit limit
Individual user analytics
Behaviour analytics
Reporting
Daily reports
Weekly reports
Monthly reports
Custom reports
AVO
Maintenance
Initial setup
Automatic
Event definitions 
Updated by user
Data observability & monitoring
Discovery of your actual tracking plan
Monitoring of web and app traffic
Product data monitoring
Trackingplan
Maintenance
Initial setup
Automatic
Event definitions 
Inferred by Trackingplan or set by the user
Data observability & monitoring
Discovery of your actual tracking plan
Monitoring of web and app traffic
Automatic
Product data monitoring
trackingplan

Ensure your analytics, marketing, and sales tracking happen as planned

Have your implementations 100% audited around the clock with real-time data, you can stop wasting time with manual analytics audits.
Seamless Integration

Installing Trackingplan is as simple as just copying and pasting a code snippet into the head of your site. If you ever decide to stop using Trackingplan, you can simply remove it.

display panel
Data & Marketing Observability

Trackingplan will discover and monitor all the data your apps and websites send to your third-party integrations, whether they’re analytics, marketing automation, pixels, or campaigns, right after its installation.

early warnings
Effortless Setup

Unlike other SaaS with setups that take between weeks and months or even force you to change how you code your analytics, Trackingplan is installed in minutes, doesn’t require technical skills to set up or use, and actually observes all the customer data, no matter its nature.

Receive warnings when things change
Display panel
Early warnings
optimization panel

Excellent Data Quality Tool

Once the audit is complete it truly is a breeze to keep an eye on things as soon as they break.

Getting started is simple

Try Trackingplan today for free and sit back while we automatically create your dashboard.