Compare Trackingplan vs. AVO

Looking for a tool to easily find and fix your data quality issues?See what’s the difference between Trackingplan and AVO to compare and choose the right solution for your needs.

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Know which solution fits your needs best

AVO

AVO is a tool that facilitates the correct implementation of product analytics, guiding development teams and product managers during the development phase.

Trackingplan

Trackingplan automatically monitors all marketing integrations that collect user behavior data: digital analytics, product analytics, pixels, A/B testing tools, marketing automation, etc., ensuring the highest performance of marketing campaigns, automations, and analyses.

comparison

Find Your Perfect Tool Match

Maintenance

Initial setup

Event definitions

Data observability & monitoring

Discovery of your actual tracking plan

Monitoring of web and app traffic

Product data monitoring

DATA QUALITY

Event tracking visualization

Data Quality Alerts

Data Validation & Schema Alerts

Data issue management

Root Cause Analysis

Issue lifecycle management

Chrome extension

Integration at CI/CD Flows

Implementation status for every analytics release

Automatic alerts tailored to each team

COLLABORATION

Collaboration hub between departments

Annotation of data-related procedures

Schema sync

Auditing

APPs audit

Website audit

Tracking plan audit

Branch audit

Data Layer audit

Data Behaviour

Explore data in real time

Explore any user session

Explore marketing pixel data

data privacy

New technologies detection

Observability

Track frontend releases

Track tag manager releases

PRICING

Pricing

AVO

Automatic

Updated by user

In-app debugger

Structured around tracking plan creation, governance and collaboration, plus observability volume limits.

Trackingplan

Automatic

Inferred by Trackingplan or set by the user

AI Debugger

Based on website traffic (MAUs), always offering the maximum level of monitoring.

Features

Number of users

Total credit limit

Individual user analytics

Behaviour analytics

Reporting

Daily reports

Weekly reports

Monthly reports

Custom reports

Maintenance

Initial setup

Event definitions

Data observability

Discovery of your actual tracking plan

Monitoring of web and app traffic

Product data monitoring

Data Quality

Event tracking visualization

Data Quality Alerts

Data Validation & Schema Alerts

Data issue management

Root Cause Analysis

Issue lifecycle management

Chrome extension

Integration at CI/CD Flows

Implementation status for every analytics release

Automatic alerts tailored to each team

COLLABORATION

Collaboration hub between departments

Annotation of data-related procedures

Schema sync

Auditing

APPs audit

Website audit

Tracking plan audit

Branch audit

Data Layer audit

Data Behaviour

Explore data in real time

Explore any user session

Explore marketing pixel data

data privacy

New technologies detection

observability

Track frontend releases

Track tag manager releases

Pricing

AVO

Automatic

Updated by user

In-app debugger

Around tracking plan creation and observability volume limits.

Trackingplan

Automatic

Inferred by Trackingplan or set by the user

AI Debugger

Based on website traffic (MAUs), always offering the maximum level of monitoring.

Features

Number of users

Total credit limit

Individual user analytics

Behaviour analytics

Reporting

Daily reports

Weekly reports

Monthly reports

Custom reports

AVO

Maintenance

Initial setup

Automatic

Event definitions

Updated by the user

Data observability & monitoring

Discovery of your actual tracking plan

Monitoring of web and app traffic

Product data monitoring

Data Quality

Event tracking visualization

Data Quality Alerts

Data Validation & Schema Alerts

Data issue management

Root Cause Analysis

Automatic

Issue lifecycle management

Chrome extension

Integration at CI/CD Flows

Implementation status for every analytics release

Automatic alerts tailored to each team

collaboration

Collaboration hub between departments

Annotation of data-related procedures

Schema sync

auditing

APPs audit

Website audit

Tracking plan audit

Branch audit

Data Layer audit

data behaviour

Explore data in real time

Explore any user session

Explore marketing pixel data

data privacy

New technologies detection

Observability

Track frontend releases

Track tag manager releases

PRICING

Pricing

Structured around tracking plan creation, governance and collaboration, plus observability volume limits.

Trackingplan

Maintenance

Initial setup

Automatic

Event definitions

Inferred by Trackingplan or set by the user

Data observability & monitoring

Discovery of your actual tracking plan

Monitoring of web and app traffic

Product data monitoring

Data Quality

Event tracking visualization

Data Quality Alerts

Data Validation & Schema Alerts

Data issue management

Root Cause Analysis

AI Debugger

Issue lifecycle management

Chrome extension

Integration at CI/CD Flows

Implementation status for every analytics release

Automatic alerts tailored to each team

collaboration

Collaboration hub between departments

Annotation of data-related procedures

Schema sync

auditing

APPs audit

Website audit

Tracking plan audit

Branch audit

Data Layer audit

data behaviour

Explore data in real time

Explore any user session

Explore marketing pixel data

data privacy

New technologies detection

Observability

Track frontend releases

Track tag manager releases

Pricing

Based on website traffic (MAUs), always offering the maximum level of monitoring.

Get Started See it in action

trackingplan

Ensure your analytics, marketing, and sales tracking happen as planned

Have your implementations 100% audited around the clock with real-time data, you can stop wasting time with manual analytics audits.

Seamless Integration

Installing Trackingplan is as simple as just copying and pasting a code snippet into the head of your site. If you ever decide to stop using Trackingplan, you can simply remove it.

Smartphone screen showing trackingplan app with warnings for add_to_cart traffic drop, missing ITEM_ID, and META Pixel issues.

Seamless Integration

Installing Trackingplan is as simple as just copying and pasting a code snippet into the head of your site. If you ever decide to stop using Trackingplan, you can simply remove it.

Data & Marketing Observability

Trackingplan will discover and monitor all the data your apps and websites send to your third-party integrations, whether they’re analytics, marketing automation, pixels, or campaigns, right after its installation.

Dashboard screen showing active marketing campaigns with warnings, campaign names, channels, and recent user activity graphs.

Data & Marketing Observability

Effortless Setup

Unlike other SaaS with setups that take between weeks and months or even force you to change how you code your analytics, Trackingplan is installed in minutes, doesn’t require technical skills to set up or use, and actually observes all the customer data, no matter its nature.

Screenshot of a Trackingplan dashboard showing detected pixels and trackers for different website paths with color-coded dots for various ad systems like Facebook Pixel, Google Ads, and Google Analytics.

Effortless Setup

It's not that I have to set up every single scenario. Trackingplan picks up everything automatically, allowing us to see the data, dig into it, look into specific events and sessions, and see everything automatically without us configuring things on our own.

Persida Roata

Digital & Analytics Project Manager

Read their story

Trackingplan vs. our Competitors

See how Trackingplan differentiates from our competitors.

ObservePoint vs. Trackingplan

Synthetic scans can miss real user issues. Trackingplan monitors real interactions in real time.

Check alternatives to ObservePoint

Seenaptic vs. Trackingplan

Manual UTM and campaign checks are slow and error-prone. Trackingplan detects inconsistencies automatically.

Check alternatives to Seenaptic

Data On Duty vs. Trackingplan

Manual setup, simulated tests, and scheduled executions can miss live issues. Trackingplan monitors real user interactions and tracking quality automatically.

Check alternatives to Data On Duty

BigQuery ML vs. Trackingplan

Manual model setup, data exports, and rule configuration make anomaly detection complex. Trackingplan automonitors real user interactions and validates tracking in real time.

Check alternatives to BigQuery ML

GA4 Alerts vs. Trackingplan

Manual thresholds and delayed notifications can miss issues. Trackingplan provides real-time alerts for anomalies and broken tracking.

Check alternatives to GA4 Alerts

Compare Trackingplan vs. AVO

Know which solution fits your needs best

AVO

Trackingplan

Find Your Perfect Tool Match

Ensure your analytics, marketing, and sales tracking happen as planned

Seamless Integration

Seamless Integration

Data & Marketing Observability

Data & Marketing Observability

Effortless Setup

Effortless Setup

Trackingplan vs. our Competitors

Let’s see if we’re a match—data-style.