The digital analyst agent to automateall things data.

Trackingplan is your digital analytics agent. It works the way a digital analyst works: it sees the data as it is produced, monitors it continuously across 80+ providers, investigates what happened before it answers, and shows the evidence behind its conclusions.

Ask it a question, give it a task, or let it run an automation. It works from your actual traffic — not from assumptions — and can deliver the answer where your team already works: Slack, Teams, email, your app, or your IDE.

Every request your website, iOS and Android apps, and server-side endpoints send to 80+ providers — including GA4, Meta, Google Ads, TikTok, Bing, Mixpanel, Segment, Amplitude, Snowplow, your CDP, and your consent stack — plus the dataLayer underneath them.

Trackingplan captures the schema, values, providers, consent signals, timing, and implementation context as data flows through your stack. The agent reasons over your actual traffic and its history, rather than filling gaps with a model’s guess.

Because an AI agent can only reason about what it can see.

A warehouse tells you what data eventually arrived. It doesn’t tell you whether the pixel fired correctly this morning, whether a consent state changed, whether a GTM release dropped a parameter, or whether Meta started receiving a different payload after a deployment. By the time the problem reaches the warehouse, the evidence about how the number was produced may already be gone.

Trackingplan starts at that layer. It observes the hits, dataLayer, pixels, SDKs, server-side payloads, consent signals, and implementations that determine what eventually reaches your analytics stack. It automatically builds the schema and semantic context around your real traffic, so the agent can understand what happened, what changed, where it happened, and whether the resulting data can be trusted.

No. Trackingplan is designed to start observing without asking you to build a data model first.

Add one tag, pixel, server-side connection, or our iOS/Android SDK. No tables to expose, no relationships to define, no semantic layer to build, and no tracking plan to configure before the agent can start working. As data flows in, Trackingplan automatically infers your schema and semantic model from what is actually happening.

We are fully committed to respecting user privacy and maintaining compliance with global privacy regulations such as GDPR and CCPA. Trackingplan only observes the data your site or app is already sending to analytics or marketing tools — and only for the purpose of monitoring tracking quality and detecting implementation issues.

• Cookies. Trackingplan does not use cookies. Our SDK only uses local storage to keep working locally, never to identify users across sessions or transmit that information to our servers.
• User IDs. If your site or app sends user IDs to your analytics or ad vendors, Trackingplan inspects these requests as part of its monitoring. These IDs are never stored, linked, or enriched. All data is anonymized or masked on the user’s device before being forwarded for analysis.
• Fingerprinting. Trackingplan does not use any form of fingerprinting. We do not collect device characteristics, behavioral patterns, or any other data used to generate unique identifiers.

In short: Trackingplan never introduces new tracking mechanisms, never stores personal data, and never builds user profiles. We act only as a passive observer of the data you’re already sending to your vendors, with strict safeguards against access to personally identifiable information.

If you want to review the decompiled script under NDA, contact our support team. For a complete overview, visit our Privacy & Security documentation.

It should cannibalize the work nobody wants to bill for.

For agencies and consultants, the value isn’t in spending hours manually checking pixels, chasing broken implementations, or answering the same tracking question for the tenth time. It’s in being able to take on more sophisticated work, serve more clients without adding proportional headcount, and spend your time where expertise actually matters.

Trackingplan automates the repetitive operational layer. Your expertise stays in the loop where judgment matters.