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The AI-powered quality layer for marketing and analytics stacks

Prevent costly data errors that silently drain your ad budget with fully automated monitoring of your campaigns, pixels, and privacy tracking across web, mobile, and server-side stacks.

Quality digital analyticsQuality digital analyticsQuality digital analyticsQuality digital analytics
Quality digital analytics
Trusted by 485+ data-driven tech leaders
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Havas LogoWpromote LogoAwaze LogoThrive Digital LogoBalearia LogoElogia LogoISDIN logoMaking science LogoScandiweb Logo
Havas LogoWpromote LogoAwaze LogoThrive Digital LogoBalearia LogoElogia LogoISDIN logoMaking science LogoScandiweb Logo

Deliver trusted insights, without wasting valuable human time

Stop spending countless hours on time-consuming manual validation and repetitive data quality checks, only to discover that silent errors have already affected your reports and performance metrics.
Audit
AI-powered discovery and monitoring of your marketing efforts 24/7
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Let Trackingplan automatically learn and maintain your marketing measurement efforts directly from real web and app traffic, identifying campaigns, UTM logic, attribution signals, consent and privacy tracking, and performance data without manual configuration required.

Alert
Detect issues just as they happen

Your marketing data can break without anyone noticing, quietly compromising your data. Go beyond reactive monitoring with real-time automated alerts that surface issues the moment they appear.

early warnings
Fix
Fix issues with guided, step-by-step AI recommendations

Trackingplan AI Debugger automatically helps you pinpoint exactly where and why an event, pixel, or consent flow is failing, guiding you through the resolution process with clear instructions to act on your warnings

Fix errors in record time
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Early warnings
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Deliver trusted insights, without wasting valuable human time

Stop spending countless hours on time-consuming manual validation and repetitive data quality checks, only to discover that silent errors have already affected your reports and performance metrics.

AI-Powered Marketing Observability for Analytics & Ad Platform Data

Think of Trackingplan as your always-on assistant that makes sure your web and app data is always compliant, accurate, and reliable – even while you sleep.

Bring AI into your marketing and analytics operations

Reclaim your time while by turning marketing and analytics data into a self-maintaining system with quick setup, traffic-driven learning, and continuous automated oversight.
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Install it in minutes

Just copy and paste a lightweight JavaScript snippet into your Tag Manager or embed our SDK in your iOS & Android apps.

Learn More
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It learns from your real user traffic

As soon as it’s installed, Trackingplan starts listening to your real user traffic to understand exactly how your tracking works – identifying patterns, detecting anomalies, and automatically mapping all events, properties, and destinations across tools – without manual input needed.

Learn More
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Continuous checks, without lifting a finger

With continuous 24/7 monitoring, Trackingplan watches your analytics around the clock, spotting changes and issues the moment they happen — be it a new version update, a tag change, a pixel that went offline, or anything else.

Learn More

Watch Trackingplan in action

Tracking breaks silently. Trackingplan stays loud. Get a closer look at how automated proactive monitoring helps maintain data quality across your MarTech stack.
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Happy tracking, happy customers

Life’s too short for tracking headaches. We’re building a way to keep analytics monitoring proactive, automatic, and far less painful.
“We came across exactly the solution we were looking for – and this is rare; it’s not every day you find something so perfectly suited to your problem.”
David Rascón
Data & MarTech Consultant at CSA (Havas Media Network)
“Before Trackingplan, issues could easily go unnoticed for two or three weeks, unless we were constantly checking their tracking or reviewing their data.”
Rasmus Frølund
Founder & CEO at Fact
“What we needed was a solution that could look at real user sessions and provide live or near-live alerts when something wasn’t working as expected.”
Persida Roata
Digital & Analytics Project Manager
“We had to find ways to increase our delivery capacity without increasing workload. Trackingplan helped us do that by automating something that used to be fully manual: analytics QA.”
Tanya Recouso
Product Director at Elogia
“Before Trackingplan, we spent around five to six hours per project every month just debugging and ensuring data accuracy."
Álvaro Salmerón
Digital Analytics Consultant at On Top Media
"Trackingplan is the eye that sees everything, delivering value to our clients even in areas outside our responsibilities."
Pablo Urueña
Digital Analytics Manager at Semmántica
"Using Trackingplan for our team translates to saving significant resources—both time and money."
Bert Reila
Analytics Manager at Rethink
“We came across exactly the solution we were looking for – and this is rare; it’s not every day you find something so perfectly suited to your problem.”
David Rascón
Data & MarTech Consultant at CSA (Havas Media Network)
“Before Trackingplan, issues could easily go unnoticed for two or three weeks, unless we were constantly checking their tracking or reviewing their data.”
Rasmus Frølund
Founder & CEO at Fact
“What we needed was a solution that could look at real user sessions and provide live or near-live alerts when something wasn’t working as expected.”
Persida Roata
Digital & Analytics Project Manager
“We had to find ways to increase our delivery capacity without increasing workload. Trackingplan helped us do that by automating something that used to be fully manual: analytics QA.”
Tanya Recouso
Product Director at Elogia
“Before Trackingplan, we spent around five to six hours per project every month just debugging and ensuring data accuracy."
Álvaro Salmerón
Digital Analytics Consultant at On Top Media
"Trackingplan is the eye that sees everything, delivering value to our clients even in areas outside our responsibilities."
Pablo Urueña
Digital Analytics Manager at Semmántica
"Using Trackingplan for our team translates to saving significant resources—both time and money."
Bert Reila
Analytics Manager at Rethink

Our impact in numbers

+3 hours

saved daily
for analysts

29.4 million
1
million

users tracked today

2.2 billion

events monitored
today

855issues
855
issues

detected today

Just one pixel... to rule them all

Trackingplan works by checking what your site, apps and server side users send to your analytics, marketing or attribution integrations and pixels.
No crawling, no tests to maintain, no code changes.
Logos of some of the most popular integrations supported by Trackingplan, such as Adobe Analytics, Segment, and Google Tag Manager
Working in minutes in your web, tag manager, apps and server side stacks.
Google Tag Manager logo, illustrating one of the easiest ways to install Trackingplan on your website.Code image, exemplifying the possibility of adding Trackingplan’s snippet to your site.InstallingWebhook logo, exemplifying  how to install Trackingplan using Webhooks.Android logo, exemplifying how to install Trackingplan Android SDK for your Android AppsiOS logo, exemplifying how to install Trackingplan iOS SDK for your iOS Apps

See everything happening in your Martech stack, from day one

Be provided with robust cross-service insights by monitoring all the data your apps and websites send to your third-party integrations.

Let’s see if we’re a match—data-style.

This isn’t a sales call—just a chance to understand what matters most to you, discuss any data quality concerns you may have, and share practical ways Trackingplan could support your goals (if it makes sense).
Any question?
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