Analytics You Can Trust, Backed by AI

Trackingplan is the AI-powered quality layer that automatically monitors your data, pixels, privacy and consent across web, mobile, and server-side stacks — so silent errors never reach your reports again.
Trusted by 485+ data-driven tech leaders
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Deliver trusted insights, without wasting valuable human time

Stop spending countless hours on time-consuming manual validation and repetitive data quality checks, only to discover that silent errors have already affected your reports and performance metrics.

Automated observability for your
analytics, ads and consent

Think of Trackingplan as your always-on assistant that makes sure your web and app data is always compliant, accurate, and reliable – even while you sleep.

Bring AI into your marketing and analytics operations

Tired of maintaining tests or checking assets manually? Reclaim your time with zero-config setup, automatic discovery, real-time monitoring of actual user traffic, and continuous automated oversight.
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Install it in minutes

Just copy and paste a lightweight JavaScript snippet into your Tag Manager or embed our SDK in your iOS & Android apps.

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It learns from your real user traffic

As soon as it’s installed, Trackingplan starts listening to your real user traffic to understand exactly how your tracking works – identifying patterns, detecting anomalies, and automatically mapping all events, properties, and destinations across tools – without manual input needed.

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Continuous checks, without lifting a finger

With continuous 24/7 monitoring, Trackingplan watches your analytics around the clock, spotting changes and issues the moment they happen — be it a new version update, a tag change, a pixel that went offline, or anything else.

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Happy tracking, happy customers

Life’s too short for tracking headaches. We’re building a way to keep analytics monitoring proactive, automatic, and far less painful.
“We came across exactly the solution we were looking for – and this is rare; it’s not every day you find something so perfectly suited to your problem.”
David Rascón
Data & MarTech Consultant at CSA (Havas Media Network)
“Before Trackingplan, issues could easily go unnoticed for two or three weeks, unless we were constantly checking their tracking or reviewing their data.”
Rasmus Frølund
Founder & CEO at Fact
“What we needed was a solution that could look at real user sessions and provide live or near-live alerts when something wasn’t working as expected.”
Persida Roata
Digital & Analytics Project Manager
“We had to find ways to increase our delivery capacity without increasing workload. Trackingplan helped us do that by automating something that used to be fully manual: analytics QA.”
Tanya Recouso
Product Director at Elogia
“Before Trackingplan, we spent around five to six hours per project every month just debugging and ensuring data accuracy."
Álvaro Salmerón
Digital Analytics Consultant at On Top Media
"Trackingplan is the eye that sees everything, delivering value to our clients even in areas outside our responsibilities."
Pablo Urueña
Digital Analytics Manager at Semmántica
"Using Trackingplan for our team translates to saving significant resources—both time and money."
Bert Reila
Analytics Manager at Rethink
“We came across exactly the solution we were looking for – and this is rare; it’s not every day you find something so perfectly suited to your problem.”
David Rascón
Data & MarTech Consultant at CSA (Havas Media Network)
“Before Trackingplan, issues could easily go unnoticed for two or three weeks, unless we were constantly checking their tracking or reviewing their data.”
Rasmus Frølund
Founder & CEO at Fact
“What we needed was a solution that could look at real user sessions and provide live or near-live alerts when something wasn’t working as expected.”
Persida Roata
Digital & Analytics Project Manager
“We had to find ways to increase our delivery capacity without increasing workload. Trackingplan helped us do that by automating something that used to be fully manual: analytics QA.”
Tanya Recouso
Product Director at Elogia
“Before Trackingplan, we spent around five to six hours per project every month just debugging and ensuring data accuracy."
Álvaro Salmerón
Digital Analytics Consultant at On Top Media
"Trackingplan is the eye that sees everything, delivering value to our clients even in areas outside our responsibilities."
Pablo Urueña
Digital Analytics Manager at Semmántica
"Using Trackingplan for our team translates to saving significant resources—both time and money."
Bert Reila
Analytics Manager at Rethink

Our impact in numbers

+3 hours

saved daily
for analysts

29.4 million
1
million

users tracked today

2.2 billion

events monitored
today

855issues
855
issues

detected today

Trusted by 485+ data-driven tech leaders
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Let’s see if we’re a match—data-style.

This isn’t a sales call—just a chance to understand what matters most to you, discuss any data quality concerns you may have, and share practical ways Trackingplan could support your goals (if it makes sense).
Any question?
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Life’s too short for tedious data work

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Smartphone screen showing trackingplan app with warnings for add_to_cart traffic drop, missing ITEM_ID, and META Pixel issues.
automated monitoring with real time, real user data

Automate Error Detection and Root Cause Analysis

Get instant notifications about any error affecting the quality of your integrations, from traffic tagged in campaigns, front-end deployments, new events and properties, or changes in the behavior of the data sent to your marketing pixels.
Smartphone screen showing trackingplan app with warnings for add_to_cart traffic drop, missing ITEM_ID, and META Pixel issues.
automated monitoring with real time,real user data

Automate error detection and root cause analysis

Get instant notifications about any error affecting the quality of your integrations, from traffic tagged in campaigns, front-end deployments, new events and properties, or changes in the behavior of the data sent to your marketing pixels.
keep your campaigns on track

Error-Free Attribution, Accurate ROAS

Prevent campaign attribution errors by autodetecting campaign tagging issues and naming convention errors.
Dashboard screen showing active marketing campaigns with warnings, campaign names, channels, and recent user activity graphs.
keep your campaigns on track

Error-Free Attribution, Accurate ROAS

Prevent campaign attribution errors by autodetecting campaign tagging issues and naming convention errors.
Dashboard screen showing active marketing campaigns with warnings, campaign names, channels, and recent user activity graphs.
Tablet screen showing Trackingplan's Privacy Report with sections on Highly Sensitive Personal Information and Sensitive Personal Information, listing data types like social security number, credit card, and email.
Data Privacy Monitoring

Stay Ahead of Privacy Breaches

Stay compliant with privacy regulations by automatically detecting privacy slip-ups before they’re off to third parties.
Pixel Presence Monitorization

Automatic Detection
for Offline Pixels

Rest assured knowing Trackingplan will automatically alert you whenever a pixel disappears on the landings your clients are sending traffic to.
Screenshot of a Trackingplan dashboard showing detected pixels and trackers for different website paths with color-coded dots for various ad systems like Facebook Pixel, Google Ads, and Google Analytics.
Tablet screen showing Trackingplan's Privacy Report with sections on Highly Sensitive Personal Information and Sensitive Personal Information, listing data types like social security number, credit card, and email.
Data Privacy Monitoring

Stay ahead of privacy breaches

Stay compliant with privacy regulations by automatically detecting privacy slip-ups before they’re off to third parties.
Pixel Presence Monitorization

Automatic detection
for offline Pixels

Rest assured knowing Trackingplan will automatically alert you whenever a pixel disappears on the landings your clients are sending traffic to.
Dashboard screen showing active marketing campaigns with warnings, campaign names, channels, and recent user activity graphs.