Trackingplan for Digital Analytics Teams

You didn’t become an analyst to

babysit tags.

Trackingplan helps you spot issues early so you can start delivering insights you can trust again – all while spending less time on manual audits, validations, and troubleshooting.

Tracking breaks silently. You pay the price.

You’ve got better things to do than manually auditing tags, maintaining outdated spreadsheets, or scrambling to fix tracking issues only after they’ve already broken your tracking. Ready to let Trackingplan do the heavy lifting for you?

Shift from reactive to proactive

Stop waiting for a dashboard to look weird — or for someone to complain — to realize two weeks later that tracking is broken. Trackingplan monitors your implementation 24/7 and alerts you as soon as something stops firing, starts sending unexpected values, or silently disappears.

Privacy-first tracking you can trust

Trackingplan continuously monitors your tracking setup with privacy and compliance at its core, notifying you if it detects any personal or sensitive data being collected or forwarded to your analytics tools and giving you visibility into cookies and user consent to help you stay compliant with GDPR, CCPA, and other privacy regulations.

Privacy-first tracking you can trust

Trackingplan continuously monitors your tracking setup with privacy and compliance at its core, notifying you if it detects any personal or sensitive data being collected or forwarded to your analytics tools and giving you visibility into cookies and user consent to help you stay compliant with GDPR, CCPA, and other privacy regulations.

Stop wasting time on manual QA

Forget about checking spreadsheets, debugging in the console, or comparing payloads by hand. Trackingplan continuously monitors your actual tracking setup –your GTM, pixels, GA4 events, Meta, TikTok, and custom tags– in real time, across every environment.
Think of it as a QA layer that runs 24/7, validating every event automatically, so you don’t have to.

Explore real sessions. Skip the browser pain

Debugging tracking shouldn’t mean spending hours trying to reproduce what went wrong in the browser.
Explore real sessions and payloads — from the Data Layer to the destination — with full visibility into what was sent, what wasn’t, and why.
No emulators. No need to replicate the issue or the user’s environment. Just actual data from real users navigating your sites or apps, with all the context you need to fix it fast.

Stop wasting time on manual QA

Forget about checking spreadsheets, debugging in the console, or comparing payloads by hand. Trackingplan continuously monitors your actual tracking setup — your GTM, pixels, GA4 events, Meta, TikTok, and custom tags — in real time, across every environment. Think of it as a QA layer that runs 24/7, validating every event automatically — so you don’t have to.

How it Works

Think of Trackingplan as your always-on assistant that makes sure your tracking and analytics data is always accurate and reliable.

Install it in minutes

Just copy & paste a simple snippet on your Tag Manager or site, or a small SDK to your apps.

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It learns from your real traffic

As soon as it’s installed, Trackingplan starts listening to your real user traffic to understand exactly how your tracking works – identifying patterns, detecting anomalies, and automatically mapping all events, properties, and destinations across tools.

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Your tracking, monitored 24/7

Documentation gets outdated. Real-time monitoring doesn’t. With continuous 24/7 monitoring, Trackingplan watches your analytics around the clock, spotting changes and issues the moment they happen — be it a front-end update, a tag change, a pixel that went offline, or anything else.

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Trackingplan acts as the eye that sees everything. It allows me to identify new landings, traffic sources, or misconfigurations without needing to dig through Google Analytics manually.

Pablo Urueña
Digital Analytics Manager at Semmántica
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Let’s see if we’re a match—data-style.

This isn’t a sales call—just a chance to understand what matters most to you, discuss any data quality concerns you may have, and share practical ways Trackingplan could support your goals (if it makes sense).
Any question?
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