Accuracy from Day One: Ensuring Compliance with Recommended Specs

What’s New

Trackingplan now automatically applies event and property specifications based on the recommendations from your Analytics and Marketing tools, enhancing data accuracy and quality in your apps and sites. If these specifications are not correctly implemented, Specification Warnings will notify you instantly, helping you quickly correct discrepancies and maintain high data quality standards.

What does this mean?

Once Trackingplan is installed, our algorithm automatically starts discovering and documenting all the traffic you’re sending to all your analytics, product, and marketing stack.

During this initial warm-up process, Trackingplan's algorithm will observe your events' traffic behavior and analyze the specifications associated with each of your properties. This initial warm-up phase lets Trackingplan observe your event and property configurations, building an understanding of the data structure unique to your site or app.

In other words, this serves as a learning phase for Trackingplan to collect all the necessary data to understand what each piece of data means, identify patterns, detect anomalies, and automatically connect dots to create value from data that was hidden in plain sight.

Until now, traffic or specification warnings were issued during this phase to prevent you from any false alarms.

However, now, with our new Recommended Specs feature, Trackingplan will be able to deliver early specification warnings. As these warnings do not rely on a learning phase, Trakcingplan will be able to notify you immediately if any GA4-specified events or properties are non-compliant right from the start.

This proactive approach means you can address issues in your data setup right away, reducing any risks associated with incomplete or incorrect implementations.

Supported Specifications

By now, only Google Analytics 4 Recommended Events are supported, with more coming soon. Reach out to support to suggest other tools you’d like us to integrate next, such as Adobe Analytics, Google Ads, or Meta Pixel.