Introducing Group by in Data Explorer

December 5, 2024

We’re excited to announce a major upgrade to Trackingplan’s Data Explorer! You can now group your data by any attribution, UTM, Consent Option, or DataLayer value to easily analyze your data across various parameters simultaneously!

This powerful new feature simplifies the way you analyze patterns and trends, enabling a more dynamic view of your tracking data.

What’s New?

With the new Group by functionality, you can:

  • Personalize Your View: Organize data by the metrics that matter most to your business, such as pages, campaigns, account IDs, or specific events.
  • Create Multiple Columns: Add multiple groupings to your Data Explorer view for simultaneous analysis across different parameters.
  • Spot Trends Effortlessly: Visualize data patterns and anomalies quickly to refine your tracking setup.

Learn more about Trackingplan’s wide array of attributions designed to pinpoint where errors compromising the quality of your data have occurred, understand why they happened, and take the necessary steps to resolve them.

Why Grouping Matters

1. Enhanced Analysis Across Pages

By grouping your data by pages, you can easily identify where your events are occurring and see detailed metrics like the number of hits and the values they receive.

2. Campaign and Attribution Insights

Want to analyze the performance of specific campaigns or UTMs? Grouping allows you to break down this data with precision, helping you uncover actionable insights.

3. Simplified Data Debugging

Use the Group by feature to pinpoint discrepancies in account IDs, DataLayer values, or consent changes, streamlining your debugging process.

How to Use the Group by Feature

  1. Open Data Explorer in your Trackingplan dashboard.
  2. Select the Group by option from the customization menu.
  3. Choose your desired parameter—attributions, UTMs, pages, or any other available value.
  4. Add additional groupings as needed to create a comprehensive, multi-column view.
  5. Save your changes and analyze your data with ease!

Transform How You Explore Data

With Group by, Trackingplan empowers you to make smarter, data-driven decisions by tailoring your view to fit your needs. Start using this feature today to uncover new insights and streamline your tracking setup like never before. For more information, visit our documentation.

Stay tuned for more updates as we continue enhancing your Trackingplan experience!

Any question?
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