New UTM Attributions

At Trackingplan, we're constantly striving to enhance your analytics experience and provide you with richer insights into your data. That’s why we're excited to announce the addition of new UTM attributions, empowering you to dive deeper into your campaign performance and streamline your analytics workflow.

What's New?

With our latest update, we now support additional attributions for your UTMs, expanding the scope of information available to you. Here's what's included:

• utm_id: Easily track campaign IDs with the new utm_id attribution, giving you greater visibility into your campaign performance and effectiveness.
• utm_term: Gain insights into the specific keywords or terms associated with your campaigns, helping you optimize your marketing efforts.
• utm_content: Understand the content elements of your campaigns, allowing you to fine-tune your messaging and improve engagement.
• utm_source_platform: Identify the source platforms driving traffic to your campaigns, enabling you to allocate resources effectively and maximize ROI.

How Does This Benefit You?

Enhanced Data Exploration

Navigate your data with confidence using Trackingplan's Data Explorer. With the new UTM attributions, you can gain deeper insights into your campaign performance, segmenting and analyzing your data with precision.

Streamlined Debugging

Identify and resolve issues quickly with Trackingplan's Tracks Explorer. With enhanced UTM attributions, you can pinpoint potential discrepancies or anomalies in your data, ensuring data accuracy and integrity.

Optimized Marketing Strategy

Utilize the newfound insights from UTM attributions to refine your marketing strategy. By understanding the performance of different campaigns, keywords, and platforms, you can make informed decisions to drive better results and maximize your marketing ROI.

Ready to Dive In?

Whether you're tracking campaign IDs, analyzing keyword performance, or optimizing content and platforms, Trackingplan has you covered with our enhanced support for UTM attributions!

Stay tuned for more updates as we continue to innovate and empower you with the tools you need to succeed in your analytics journey!