What is data debt?

When all the short-term data decisions you’re currently making or you’ve made in the past start making your present-day data much harder to understand and leverage, it may be time to rethink whether data debt is threatening to undermine all the trust you’ve put in the data-driven decisions that guide your business.

Often misunderstood as another form of technical debt, data debt is, in fact, a silent menace that plagues data-driven organizations, costing them millions of dollars and time. The good news is that, the sooner an organization takes control of data quality, the better equipped it will be to reduce or even avoid data debt.

Fortunately, the antidote to control or even avoid data debt lies in clean analytics tracking. Learn more about it to reduce and avoid it here.