Avoid errors and improve data quality in ActivEngage
Delayed Chat Response Times
Challenge: Slow response times can lead to decreased customer satisfaction and lost leads.
Impact: Reduced engagement and potential revenue loss due to missed opportunities.
Incomplete Integration with CRM Systems
Challenge: Failure to properly integrate chat data with CRM systems can result in fragmented customer information.
Impact: Inability to track customer interactions comprehensively, affecting follow-up and personalization efforts.
Inaccurate Attribution of Chat Leads
Challenge: Misattribution of leads generated through chat can skew performance metrics.
Impact: Misguided marketing strategies and resource allocation based on incorrect data.
Lack of Monitoring for Chat Engagement Metrics
Challenge: Not tracking key engagement metrics can obscure insights into chat performance.
Impact: Missed opportunities for optimization and improvement in customer service.
Non-compliance with Data Privacy Regulations
Challenge: Improper handling of customer data during chat interactions can lead to compliance issues.
Impact: Potential legal ramifications and damage to brand reputation.
Automatic Detection of Tracking Issues
Identifies and alerts you to any discrepancies or errors in chat tracking, ensuring data accuracy.
Real-time Monitoring of Chat Engagement
Continuously monitors chat interactions to provide up-to-date insights into customer engagement.
Instant Alerts for Data Deviations
Sends immediate notifications when anomalies are detected in chat data, allowing for prompt resolution.
Cross-platform Data Validation
Compares chat data across integrated platforms to ensure consistency and reliability.
What can I do about misattributed chat leads in ActivEngage?
If UTMs or referral paths are missing, leads from chat may be incorrectly attributed or fall into "Direct" traffic buckets.
Trackingplan monitors attribution across sessions and ensures chat-originated leads are correctly tagged, helping you understand the full user journey and optimize acquisition strategies.
Is my chat data compliant with privacy regulations?
Chat tools often collect personal information—names, emails, intents—which are subject to strict privacy laws.
Trackingplan verifies whether your data collection during chat sessions complies with legal frameworks, checking consent logic, PII flags, and cross-domain tracking risks.
Still have questions?
Happy tracking, happy clients
Because life’s too short for tedious data work
Our results in numbers
Achieve more by getting rid of manual processes and validations
From weeks to hours
Reduction of measurement error resolution time
90%
Hours saved per month per FTE
Reduction in data errors in reports
Improvement in campaign performance
Efficiency increase in marketing automation
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Deliver trusted insights without wasting time on manual audits
