Avoid errors and improve data quality in Cardlytics

Cardlytics provides card-linked marketing solutions, enabling businesses to engage customers with personalized offers based on their spending behavior. Tracking plan helps ensure that all Cardlytics data is accurately captured, preventing data discrepancies and optimizing marketing efforts.
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COMMON PROBLEMS

Most common mistakes when using Cardlytics

Missing Offer Redemptions Tracking

Challenge: Failing to track when users redeem offers or engage with campaigns.

Impact: Incomplete reporting on campaign effectiveness.

Attribution Mismatches

Challenge: Incorrect attribution of transaction data to the wrong marketing campaign.

Impact: Skewed marketing insights and inefficient budget allocation.

Incorrect Tagging for Offers

Challenge: Missing or misconfigured tags for offers.

Impact: Missing tracking on user actions and incomplete reporting.

Failure to Integrate with Other Platforms

Challenge: Inconsistent data integration between Cardlytics and other marketing platforms.

Impact: Discrepancies in performance data and difficulties in multi-channel optimization.

Data Delays or Inconsistencies

Challenge: Delays or inconsistencies in transaction and offer tracking data.

Impact: Inaccurate performance reporting and slow optimization.

Offer Redemption Tracking

Automatically track when users redeem offers, ensuring that all campaign interactions are captured.

Cross-Platform Attribution Validation

Monitor and validate attribution for Cardlytics campaigns, ensuring accurate reporting of transaction data across platforms.

Tagging Setup Checks

Validate the tagging setup for Cardlytics offers, ensuring accurate tracking and attribution for each offer.

Data Integration Monitoring

Ensure that data flows seamlessly between Cardlytics and other platforms to eliminate discrepancies.

HOW TRACKINGPLAN HELPS

How Trackingplan solves your problems with Cardlytics

Trackingplan validates all Cardlytics campaigns, ensuring that offer redemptions, transactions, and attribution are tracked accurately for optimized marketing.
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Frequently asked questions about Cardlytics

How do I resolve attribution errors in Cardlytics?

Attribution errors typically happen when event data isn’t captured consistently across all channels, or when there’s a mismatch between how platforms define conversions and interactions. Trackingplan validates the complete attribution chain, comparing data from Cardlytics with your other platforms (such as your web analytics and ad tools) to ensure that each transaction is properly matched to its source. It detects anomalies, missing referrers, or conflicting campaign parameters, and sends you alerts so you can resolve them before they distort your reporting.When tags aren’t firing correctly, offer-related events might be lost—leading to underreported performance and missed insights. Trackingplan continuously checks your tagging setup for Cardlytics, validating trigger conditions, tag timing, and data completeness. If a tag is firing too late, being blocked by a browser extension, or misconfigured in your tag manager, you'll get a detailed alert showing exactly what’s wrong and how to fix it.

Why is my tagging setup not firing correctly for Cardlytics offers?

When tags aren’t firing correctly, offer-related events might be lost—leading to underreported performance and missed insights. Trackingplan continuously checks your tagging setup for Cardlytics, validating trigger conditions, tag timing, and data completeness. If a tag is firing too late, being blocked by a browser extension, or misconfigured in your tag manager, you'll get a detailed alert showing exactly what’s wrong and how to fix it.

How can I fix data delays or inconsistencies in Cardlytics?

Delays or inconsistencies in your Cardlytics data can stem from backend issues, syncing delays, or integration misconfigurations. Trackingplan helps reduce these blind spots by validating your data in real time. It checks whether events are being received within the expected timeframe, and whether the data being collected aligns with your expected schema. If there are delays, it identifies whether they originate from your site, tag manager, or the Cardlytics API—helping you resolve them before they impact your reports or decision-making.

Still have questions?

Can’t find the answer you’re looking for? Chat to our support team.

Our results in numbers

Achieve more by getting rid of manual processes and validations

From weeks to hours

Reduction of measurement error resolution time

90%

Hours saved per month per FTE

30h

Reduction in data errors in reports

80%

Improvement in campaign performance

15%

Efficiency increase in marketing automation

25%

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