Challenge: Missing key interactions such as clicks, scrolls, or form submissions.
Impact: Results in incomplete session data.
Challenge: Failing to track real-time events promptly.
Impact: Can distort user session analysis and lead to missed optimization opportunities.
Challenge: Incorrectly configured events.
Impact: Leads to inaccurate user session tracking and can affect data analysis.
Challenge: Not linking sessions across devices.
Impact: Causes fragmented customer journey tracking.
Challenge: Failing to configure privacy settings properly.
Impact: Can violate user privacy laws and affect data compliance.
Validates that all user actions are tracked for complete session data.
Monitors events as they occur, ensuring data is captured instantly.
Ensures that user sessions are linked across devices for seamless customer journey mapping.
Monitors privacy settings to help ensure compliance with data protection regulations.
Incorrect tagging or missing UTM parameters can cause attribution discrepancies. Trackingplan monitors UTM parameters and ensures your campaign data is properly attributed in FullStory.
FullStory may miss important interactions like clicks or scrolls if not properly configured. Trackingplan ensures all crucial actions are tracked and alerts you to any missing events.
Fragmented data can lead to incomplete user journey analysis. Trackingplan ensures consistent tracking across pages, giving you a full view of user interactions and behavior in FullStory.
Privacy compliance is critical when handling user data. Trackingplan checks your FullStory setup for privacy compliance and alerts you to any issues related to user data collection.
Because life’s too short for tedious data work
Achieve more by getting rid of manual processes and validations
Reduction of measurement error resolution time
Hours saved per month per FTE
Reduction in data errors in reports
Improvement in campaign performance
Efficiency increase in marketing automation



