Avoid errors and improve data quality in Google Analytics Firebase
Improper Event Tracking
Challenge: Key user actions are not tracked or events are misnamed.
Impact: Causes critical data gaps, leading to inaccurate user insights and making it difficult to optimize the user experience or measure campaign effectiveness.
Incorrect Attribution Setup
Challenge: Misconfigurations in user attribution or incorrect event linking.
Impact: Skews reports, leading to inefficient campaign decisions and inaccurate performance analysis.
Missing Data Layer Variables
Challenge: The data layer is not properly configured, causing key Firebase user interaction data or context to be missed.
Impact: Results in incomplete tracking and limits the ability to analyze user behavior and engagement accurately.
Lack of Cross-Platform Tracking
Challenge: User behavior across platforms (app and web) is not tracked properly.
Impact: Creates fragmented insights into app and web interactions, making it difficult to analyze the full customer journey and optimize cross-platform experiences.
No Real-Time Monitoring
Challenge: Real-time alerts and monitoring are not in place.
Impact: Delays in issue detection, making it harder to respond to tracking problems quickly and maintain accurate, up-to-date data.
Automated Event Validation
Ensures your app’s events are accurately tracked, with no data gaps.
Cross-Platform Attribution Accuracy
Validates that user interactions across both app and web are tracked and attributed correctly.
Real-Time Monitoring
Provides real-time alerts to detect and fix issues in Firebase data tracking as they happen.
Data Layer Integrity
Ensures that all required variables are included and firing correctly within your Firebase setup.
How do I ensure all events are properly tracked in Firebase?
Ensure that event parameters are implemented correctly and that tracking is continuously validated. Trackingplan automates this validation, catching discrepancies early and ensuring event consistency.
How do I fix missing attribution in Firebase?
Attribution problems usually stem from misconfigured models or incomplete data layer setups. Trackingplan validates your attribution settings to ensure accurate cross-platform tracking.
Can Trackingplan help with monitoring Firebase in real-time?
Yes, Trackingplan provides live monitoring and alerts to detect and resolve tracking issues immediately, keeping your Firebase data reliable.
Still have questions?
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Our results in numbers
Achieve more by getting rid of manual processes and validations
From weeks to hours
Reduction of measurement error resolution time
90%
Hours saved per month per FTE
Reduction in data errors in reports
Improvement in campaign performance
Efficiency increase in marketing automation
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