Google Tag Manager 360

Unlock the Power of Your Marketing Data with Google Tag Manager 360

This robust tool simplifies the process of tag management by enabling marketers and analysts to easily manage and deploy marketing tags (small pieces of code) without constant IT assistance. Whether you’re tracking website visits, user engagement, conversions, or social interactions, Google Tag Manager 360 empowers you to monitor and optimize your online performance efficiently.

Seamless Integration and Enhanced Flexibility

Google Tag Manager 360 stands out for its seamless integration with other Google marketing products, like Google Analytics 4 360 and Google Ads. This synergy allows you to track user interactions across channels effortlessly, providing a unified view of your marketing efforts. With an intuitive user interface and advanced features, GTM 360 makes it possible for marketing teams to deploy and experiment with various tags without disrupting website performance — all thanks to its asynchronous loading capability.

Advanced Features for Data-Driven Decisions

What sets Google Tag Manager 360 apart from the standard version are its advanced features designed for professional use. The Enterprise-level service offers enhanced capabilities like:

- Enhanced E-commerce Tracking: Gain insights into user behavior and purchasing journeys to improve your online sales strategies.

- Custom Event Tracking: Trigger specific tags based on user actions, enabling detailed tracking of engagement metrics tailored to your business needs.

- Version Control and Workspaces: Keep track of changes with robust version control and collaborate across teams effectively using workspaces, ensuring that tagging strategies can be tested and deployed without fear of errors. By utilizing these advanced features, businesses are better positioned to harness actionable insights that can significantly improve customer experience and ROI.

- Real-time Debugging and Testing: With the built-in debug mode, Google Tag Manager 360 allows you to test your tags in real-time before they go live. Identifying and fixing potential issues before deployment minimizes disruptions and optimizes your analytical processes. This ensures your tags are firing correctly and that you’re collecting the right data to inform your marketing strategies.

Google Tag Manager 360 & Trackingplan

If you use Google Tag Manager, you can install Trackingplan without accessing your site's code. Simply login to Google Tag Manager and create a new tag inside the container connected to your website. In the Tag Configuration box, select Custom HTML Tag when choosing the tag type, and paste your Trackingplan snippet into the HTML text box. Remember that you can always retrieve your snippet from https://panel.trackingplan.com/plans/”your TP_ID”/install. After that, you’ll just need to click on Advanced Settings and set Tag firing Priority to 1000 and Tag Firing Options to Once per page to ensure Trackingplan can see events that trigger once the page has loaded. For the best results, select All Pages while navigating to the Triggering box. All done! Easy, huh? For more details, see our documentation on how to install Trackingplan using Google Tag Manager.

Trackingplan

Trackingplan is a comprehensive platform designed to streamline data tracking implementation for businesses. With its easy-to-follow instructions and step-by-step guidance, users can quickly set up tracking technologies on various platforms such as websites, mobile apps, and APIs. The platform provides automated checks and validations to debug and address issues in data collection, ensuring the accuracy and integrity of the tracked data. Additionally, Trackingplan offers robust monitoring capabilities to detect errors and alerts users promptly, allowing for quick resolutions. This helps businesses maintain a reliable tracking system while providing valuable insights through interactive visualizations. Furthermore, the platform emphasizes data governance and compliance, allowing users to audit data access, manage permissions, and protect sensitive information effectively. Overall, Trackingplan simplifies tracking implementation, addresses issues through debugging and monitoring, and promotes data governance and auditability.