
Challenge: Users may forget to add UTM parameters or misconfigure them.
Impact: Leads to fragmented attribution and a lack of insight into campaign performance.
Challenge: StumbleUpon tracks clicks but might miss user interactions or content engagement.
Impact: Skews your understanding of engagement, making it hard to measure ROI.
Challenge: StumbleUpon-related events might break after changes to your website or app.
Impact: Results in underreported metrics, skewing funnel tracking and conversion measurement.
Challenge: Tracking discrepancies between StumbleUpon and other platforms, such as Google Analytics.
Impact: Misalignment in campaign performance and difficulty in creating a unified view.
Challenge: Without advanced tagging, capturing specific data like demographics or user journeys becomes challenging.
Impact: Limits your ability to refine targeting and optimize campaigns.
Monitor StumbleUpon campaigns in real time, ensuring consistent data collection and attribution.
Ensure all StumbleUpon campaigns are correctly tagged with the right UTM parameters, avoiding attribution issues.
Get alerted immediately if any events or UTM parameters deviate from your expectations, ensuring no loss of data.
Compare your StumbleUpon data with other analytics platforms to ensure consistency across your entire tech stack.
Inaccurate StumbleUpon campaign results usually stem from missing or incorrect UTM tagging and event tracking. Trackingplan helps enforce proper UTM usage and ensures all relevant events are tracked for reliable performance data.
Trackingplan monitors your StumbleUpon event tracking in real time and alerts you to any missing or misconfigured events, allowing you to fix issues before they impact your reporting.
Data inconsistencies across platforms often arise from broken integrations or varying tracking setups. Trackingplan compares data from multiple sources to ensure your StumbleUpon data aligns with your overall analytics ecosystem.
Trackingplan sends alerts when key events are missing or broken in StumbleUpon, enabling you to address these issues promptly without needing direct access to your StumbleUpon data.
Because life’s too short for tedious data work
Achieve more by getting rid of manual processes and validations
Reduction of measurement error resolution time
Hours saved per month per FTE
Reduction in data errors in reports
Improvement in campaign performance
Efficiency increase in marketing automation



