Avoid errors and improve data quality in UserCentrics
Missing Consent Events
Challenge: User consent events may not be tracked correctly due to misconfigured scripts.
Impact: Incomplete or inaccurate data on user consent, leading to non-compliance with privacy regulations.
Incorrect Consent Status Tracking
Challenge: The consent status may not be updated properly after user interactions.
Impact: Inconsistent or incorrect reporting on consent preferences.
Delayed Consent Data
Challenge: Consent data might be delayed due to improper event firing or tracking.
Impact: Inaccurate timing of consent events and potential legal issues.
Integration Issues with Analytics Tools
Challenge: UserCentrics data might not integrate properly with analytics tools like Google Analytics or Facebook Pixel.
Impact: Missing or inconsistent user consent data across different marketing platforms.
Inconsistent Cross-Device Tracking
Challenge: Inconsistent consent tracking across multiple devices.
Impact: Fragmented consent data, leading to inaccurate reports and non-compliance.
Consent Event Monitoring
Automatically track and validate user consent events to ensure they are properly captured.
Consent Status Validation
Verify that consent status is accurately recorded after user interactions.
Cross-Device Consent Tracking
Ensure that consent events are consistently tracked across different devices for complete user profiles.
Integration Validation
Ensure seamless integration between UserCentrics and your analytics platforms, ensuring data consistency.
Why isn’t my consent event being tracked?
Consent event tracking might fail due to misconfigured tracking scripts or improperly attached event listeners. Trackingplan verifies that your consent events fire correctly when users interact with consent banners or settings, ensuring you capture critical consent status updates for compliance and data governance.
How can I ensure that consent status is updated properly in UserCentrics?
Trackingplan monitors the entire consent lifecycle, making sure the user’s consent status is recorded accurately after each interaction. It detects any delays or failures in updating consent, which helps prevent discrepancies between actual user consent and recorded data.
How do I track consent across multiple devices?
Trackingplan ensures that user consent data is consistently tracked and synchronized across all devices and sessions. By validating tracking on desktop, mobile, and tablets, Trackingplan helps you maintain a unified view of user consent for compliance and personalization purposes.
Still have questions?
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Because life’s too short for tedious data work
Our results in numbers
Achieve more by getting rid of manual processes and validations
From weeks to hours
Reduction of measurement error resolution time
90%
Hours saved per month per FTE
Reduction in data errors in reports
Improvement in campaign performance
Efficiency increase in marketing automation
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