Avoid errors and improve data quality in Web Stats

My sessions doesn't match between GA4 and my CRM

Session discrepancies between Google Analytics 4 (GA4) and your CRM usually indicate missing or inconsistent tracking on key pages or user interactions. Trackingplan automatically spots these tracking gaps by comparing the actual user behavior on your site with your defined data specifications. By identifying inconsistencies such as missing session identifiers or dropped events, you can fix data mismatches and improve the accuracy of customer journey and revenue attribution analysis.

What if my cookie consent isn’t respected in analytics?

If your cookie consent preferences aren’t respected, your analytics may capture data prematurely, risking privacy violations. Trackingplan checks whether analytics events fire only after users have granted consent. It continuously validates your consent management implementation to ensure full regulatory compliance and alerts you if any events bypass consent requirements, helping you maintain data privacy standards.

How do I know if my tracking is broken after a website update?

Website updates can inadvertently break tracking scripts or cause metrics to drop unexpectedly. Trackingplan provides real-time monitoring and immediate alerts when a tag stops firing, parameters go missing, or key metrics deviate from expected values. This proactive alerting enables your team to quickly identify and fix broken tracking before it affects your data quality and business decisions.