Web Tracking Monitoring

Front-end changes silently break tracking? Not anymore.

Tracking breaks all the time, especially after front-end changes, consent updates, or tag edits. Trackingplan detects issues the moment they happen, before broken data impacts your decisions.

AI-powered discovery and maintenance of your tracking 24/7, without false positives

The AI agent that automatically discovers your tracking setup, monitors every event and pixel, and detects real issues in real time, without raising false alarms from temporary changes or toggled campaigns.
Google Analytics 4 dashboard showing overview, events, properties, attributes, and pages with warnings and release distribution data.

Automatic tracking plan discovery & learning

Let Trackingplan automatically learn your tracking schema directly from your web traffic, detecting event patterns, and mapping all events, properties, and destinations without manual input needed, even as your site evolves.
Smartphone screen showing trackingplan app with warnings for add_to_cart traffic drop, missing ITEM_ID, and META Pixel issues.

Shift from reactive to proactive

Stop waiting for a dashboard to look weird — or for someone to complain — to realize two weeks later that tracking is broken. Trackingplan monitors your implementation 24/7 and alerts you as soon as something stops firing, starts sending unexpected values, or silently disappears.

24/7 continuous monitoring of web events, tags, and requests

With continuous 24/7 monitoring, Trackingplan watches your website around the clock, continuously keeping an eye on your actual tracking setup – your GTM, conversion pixels, GA4 events, Meta, TikTok, and custom tags – in real time. Think of it as a QA layer that runs 24/7, validating every event automatically – so you don’t have to.
Screenshot of a Trackingplan dashboard showing detected pixels and trackers for different website paths with color-coded dots for various ad systems like Facebook Pixel, Google Ads, and Google Analytics.

Privacy-first tracking you can trust

Trackingplan continuously monitors your tracking setup with privacy and compliance at its core, notifying you if it detects any personal or sensitive data being collected or forwarded to your analytics tools and giving you visibility into cookies and user consent to help you stay compliant with GDPR, CCPA, and other privacy regulations.
Tablet screen showing Trackingplan's Privacy Report with sections on Highly Sensitive Personal Information and Sensitive Personal Information, listing data types like social security number, credit card, and email.
Smartphone screen showing trackingplan app with warnings for add_to_cart traffic drop, missing ITEM_ID, and META Pixel issues.

Automated alerts for web tracking issues

Stop waiting for dashboards to break, or for someone to notice, only to find out a web release or a front-end change silently broke your tracking - be it a pixel that went offline, a broken cookie banner, a missing event, or anything else.

Full Visibility Into Every Session

Debugging tracking shouldn’t mean spending hours reproducing issues in the browser. Trackingplan automatically captures every scenario, letting you explore real user sessions, events, and flows. No emulators. No manual replication. Just data from real users navigating your site, even for those tricky cases that are impossible to reproduce manually.
Meet Trackingplan AI-Assisted Debugger
Tracking dashboard interface showing filter options for date, destination, event, status, and session ID with a list of 14 event results on the right.
Screen showing a Tracks Explorer interface with filters for Date, Destination, Event, Status, Session ID, and Extra Columns, and a toggle for Live mode enabled.

Explore real sessions. Skip the browser pain

Debugging tracking shouldn’t mean spending hours trying to reproduce what went wrong in the browser.
Explore real sessions and payloads — from the Data Layer to the destination — with full visibility into what was sent, what wasn’t, and why.
No emulators. No need to replicate the issue or the user’s environment. Just actual data from real users navigating your sites or apps, with all the context you need to fix it fast.

Stop wasting time on manual QA

Forget about checking spreadsheets, debugging in the console, or comparing payloads by hand. Trackingplan continuously monitors your actual tracking setup — your GTM, pixels, GA4 events, Meta, TikTok, and custom tags — in real time, across every environment. Think of it as a QA layer that runs 24/7, validating every event automatically — so you don’t have to.
User interface of Trackingplan showing Google Analytics 4 events with status, names, daily hits, and properties listed.

How it Works

Think of Trackingplan as your always-on AI assistant that makes sure your web tracking and analytics data is always accurate and reliable.
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Install it in minutes

Just copy & paste a simple snippet on your Tag Manager or site.

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It learns from your real traffic

As soon as it’s installed, Trackingplan starts listening to your real user traffic to understand exactly how your tracking works – identifying patterns, detecting anomalies, and automatically mapping all events, properties, and destinations across tools – without manual input needed.

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Continuous checks, without lifting a finger

With continuous 24/7 monitoring, Trackingplan watches your analytics around the clock, spotting changes and issues the moment they happen — be it a front-end update, a tag change, a pixel that went offline, or anything else.

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Trusted by 485+ data-driven tech leaders
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Now we can proactively detect issues before they become real problems, because Trackingplan gives us a foundational layer of control.

Tanya Recouso
Product Director at Elogia
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Read their story

Let’s see if we’re a match—data-style.

This isn’t a sales call—just a chance to understand what matters most to you, discuss any data quality concerns you may have, and share practical ways Trackingplan could support your goals (if it makes sense).
Any question?
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