Avoid errors and improve data quality in ActiveCampaign
Misconfigured UTM Parameters
Challenge: Inconsistent UTM parameters across campaigns often lead to improper attribution.
Impact: Misleading performance insights and poor ROI due to fragmented campaign data.
Missing Event Data After Campaign Changes
Challenge: Modifying automation sequences can unintentionally break event tracking.
Impact: Incomplete campaign reporting and misattribution of conversions.
Inaccurate Segmentation and Audience Targeting
Challenge: Incorrect or inconsistent tracking of customer interactions affects segmentation.
Impact: Missed targeting opportunities and inefficient email campaigns.
Untracked Email Opens or Clicks
Challenge: Missing email engagement tracking can skew your email performance metrics.
Impact: Inaccurate measurement of open rates, click-through rates, and engagement scoring.
Incorrect Attribution in Multi-Channel Campaigns
Challenge: ActiveCampaign integrates with multiple platforms, leading to inconsistent data across channels.
Impact: Confused attribution models, resulting in inaccurate ROI and inefficient budget allocation.
Automatic UTM and Event Detection
Track and detect missing or misconfigured UTMs and events in real-time.
Real-time Campaign Monitoring
Get real-time alerts when data inconsistencies or missing events occur in your ActiveCampaign automation.
Instant Alerts for Tracking Deviations
Receive notifications when user interactions are not tracked, allowing you to fix issues proactively.
Cross-tool Data Comparison
Compare ActiveCampaign data against other platforms like Google Analytics to ensure consistent attribution.
Why is my attribution in ActiveCampaign inconsistent?
Attribution issues often stem from missing UTMs, misconfigured events, or timing mismatches between different marketing platforms.
Trackingplan ensures that all UTM parameters and event data are captured consistently across every touchpoint. It validates attribution setups automatically, helping you trust the source data behind your automation and segmentation rules.
How can I avoid missing event data in ActiveCampaign?
Event drops often go unnoticed until they impact email flows, scoring, or reporting.
Trackingplan provides real-time alerts when a tracked event fails to fire or collect correctly. You’ll know immediately when a form fill, page visit, or custom goal goes untracked—before it impacts campaign logic or reporting accuracy.
Can Trackingplan help me with segmentation issues in ActiveCampaign?
Yes. If your segments are built on inaccurate or incomplete data, your automations and campaigns will miss their targets.
Trackingplan ensures segmentation rules are backed by clean, validated event data. It checks that every segment-triggering condition is being captured correctly, so your audience targeting is always on point.
Still have questions?
Happy tracking, happy clients
Because life’s too short for tedious data work
Our results in numbers
Achieve more by getting rid of manual processes and validations
From weeks to hours
Reduction of measurement error resolution time
90%
Hours saved per month per FTE
Reduction in data errors in reports
Improvement in campaign performance
Efficiency increase in marketing automation
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Deliver trusted insights without wasting time on manual audits
