Avoid errors and improve data quality in Baidu
Incorrect Event Tracking
Challenge: Failure to track key actions, such as clicks, conversions, and sign-ups.
Impact: Incomplete data that leads to inaccurate performance analysis and missed opportunities.
Attribution Issues with Multiple Traffic Sources
Challenge: Tracking multiple traffic sources (e.g., Baidu search ads and display) without proper attribution setup.
Impact: Misattributed conversions and inaccurate ROI reporting.
Inconsistent UTM Parameters Across Campaigns
Challenge: Variability in UTM parameters can break campaign consistency.
Impact: Fragmented data and difficulty in analyzing campaign performance.
Click Fraud or Invalid Traffic
Challenge: Undetected invalid clicks or fraudulent traffic.
Impact: Wasted advertising spend and skewed performance metrics.
Data Discrepancies Between Baidu and Analytics Platforms
Challenge: Inconsistencies between Baidu data and other analytics tools.
Impact: Misleading insights and poor decision-making.
Real-Time Event Tracking Validation
Automatically validate key events, ensuring all relevant actions are captured for accurate campaign analysis.
Cross-Platform Attribution Monitoring
Ensure that traffic sources and conversions are properly attributed, even with multiple traffic channels.
UTM Parameter Validation
Track and validate UTM parameters across all campaigns to maintain consistency and avoid fragmentation.
Click Fraud Detection
Detect fraudulent clicks and invalid traffic to prevent wasted ad spend and improve campaign performance.
Why is my Baidu conversion tracking incomplete?
Missed conversions can happen due to broken scripts, firing order issues, or poor tag configuration. Trackingplan automatically checks your Baidu event tracking setup to ensure every valid conversion is captured accurately. You’ll be alerted to any gaps or delays before they impact your reports.
How can I improve my attribution accuracy?
Attribution becomes unreliable when events are delayed or improperly linked to user journeys. Trackingplan ensures that conversions in Baidu are properly attributed, even when users switch devices or come from multiple traffic sources, so you can trust your performance insights.
How do I maintain consistent UTM parameters in my Baidu campaignsin my Baidu campaigns?
UTM inconsistencies are a common cause of fragmented data. Trackingplan validates UTM parameters in real time across your Baidu campaigns to ensure consistency and prevent misattributed sessions, empowering more precise performance analysis.
Why are my Baidu data and Google Analytics not aligned?
Data mismatches between Baidu and Google Analytics can indicate tracking issues or misconfigured tags. Trackingplan performs cross-platform validation to identify inconsistencies, giving you confidence in your data wherever you analyze it.
Still have questions?
Happy tracking, happy clients
Because life’s too short for tedious data work
Our results in numbers
Achieve more by getting rid of manual processes and validations
From weeks to hours
Reduction of measurement error resolution time
90%
Hours saved per month per FTE
Reduction in data errors in reports
Improvement in campaign performance
Efficiency increase in marketing automation
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