Fathom

Fathom

Fathom is an advanced digital analytics tool designed to empower businesses with clear insights into their online performance. With its user-friendly interface, Fathom simplifies data tracking and reporting, allowing users to understand visitor behavior without the complexity of traditional analytics platforms. Its privacy-centric approach ensures compliance with regulations while still delivering in-depth metrics that matter. Fathom highlights key performance indicators, enabling businesses to optimize their websites effectively. By focusing on actionable data, Fathom helps improve user experience, enhance conversion rates, and drive growth. Choose Fathom for a streamlined analytics solution that prioritizes clarity, privacy, and actionable insights.

Fathom & Trackingplan

Trackingplan automatically connects all the customer data that your apps and websites are already sending to all of your third-party integrations in just one dashboard to provide you with powerful cross-service insights while saving your company hours of work, infrastructure, and dedicated data teams.That's why you don’t need to give us private access to none of your data destinations. And that's why it supports any provider, including the ones that don't have an API, or even your in-house analytics systems.

Trackingplan

Trackingplan is a comprehensive platform designed to streamline data tracking implementation for businesses. With its easy-to-follow instructions and step-by-step guidance, users can quickly set up tracking technologies on various platforms such as websites, mobile apps, and APIs. The platform provides automated checks and validations to debug and address issues in data collection, ensuring the accuracy and integrity of the tracked data. Additionally, Trackingplan offers robust monitoring capabilities to detect errors and alerts users promptly, allowing for quick resolutions. This helps businesses maintain a reliable tracking system while providing valuable insights through interactive visualizations. Furthermore, the platform emphasizes data governance and compliance, allowing users to audit data access, manage permissions, and protect sensitive information effectively. Overall, Trackingplan simplifies tracking implementation, addresses issues through debugging and monitoring, and promotes data governance and auditability.