Challenge: Failing to capture contextual data for ad targeting, such as user behavior, location, or interests.
Impact: Ads are shown to a less relevant audience, leading to poor performance and lower conversion rates.
Challenge: Misconfigured tracking tags can lead to incorrect attribution of ad clicks and impressions, causing discrepancies in the way user interactions are recorded and attributed to specific campaigns or touchpoints.
Impact: This results in inaccurate reporting of ad campaign performance, making it difficult to assess which campaigns are driving conversions and wasting marketing spend on underperforming ads.
Challenge: Event tags fail to fire correctly or at all due to misconfigurations, errors in the setup, or issues with the tag management system.
Impact: This leads to missed data on crucial user interactions with ads, which can result in incomplete insights and hinder your ability to accurately assess ad effectiveness or make informed campaign adjustments.
Challenge: Ad tracking data fails to synchronize across multiple devices or platforms, causing discrepancies in data collection.
Impact: This results in an incomplete or fragmented view of ad campaign performance, making it difficult to understand user behavior across different touchpoints and optimize campaigns effectively.
Challenge: Ad events are delayed in reporting or fail to appear in the tracking system altogether.
Impact: This leads to missed opportunities for optimizing ad campaigns in real-time, reducing the ability to make timely adjustments and potentially wasting ad spend.
Automatically validate tracking tags to ensure proper ad attribution.
Detect and fix broken or missing ad event tags to ensure complete data capture.
Ensure your ad tracking data is consistent across all devices.
Monitor ad event tracking in real time to optimize campaigns effectively.
Tags in SeedTag may fail to fire due to several common issues, including misconfigurations in the tag setup, broken triggers, or JavaScript errors on your website. These problems can cause your analytics and marketing tags to stop working, leading to incomplete or inaccurate data collection. Trackingplan continuously monitors your SeedTag implementation, automatically detecting when tags fail to fire and sending real-time alerts. This proactive error detection helps you quickly identify and resolve tag firing issues, ensuring your SeedTag data remains reliable and actionable.
Real-time tag firing is essential for capturing accurate user interactions and maintaining timely analytics data. Delays or failures in tag execution can cause gaps in your reporting and affect marketing campaign performance. Trackingplan provides real-time monitoring of your SeedTag tags, verifying that each tag executes exactly when expected during the user journey. By automatically validating tag triggers and firing sequences, Trackingplan ensures your SeedTag setup delivers fast and accurate event tracking, supporting better decision-making with up-to-date insights.What should I do about duplicate tags in SeedTags?
Duplicate tags in SeedTag can cause inflated metrics, double-counted conversions, and misleading analytics reports, which ultimately impact your business decisions. Duplicate tag firing often occurs due to overlapping triggers, multiple tag containers, or improper tag management. Trackingplan identifies any duplicate tags firing within your SeedTag setup and alerts you immediately. With this visibility, you can remove redundant tags or adjust your configurations, resulting in cleaner, more accurate data that reflects true user behavior and campaign performance.
Missing event tracking means lost insights into key user interactions, limiting your ability to optimize marketing and website performance. Critical events in SeedTag—such as impressions, clicks, conversions, and video engagements—must be accurately captured to measure campaign effectiveness. Trackingplan audits your SeedTag implementation end-to-end to confirm that all essential events are firing correctly and data is being captured consistently. This comprehensive validation helps you maintain full visibility into user behavior, enabling data-driven optimization of your digital advertising efforts.
Because life’s too short for tedious data work
Achieve more by getting rid of manual processes and validations
Reduction of measurement error resolution time
Hours saved per month per FTE
Reduction in data errors in reports
Improvement in campaign performance
Efficiency increase in marketing automation




