Avoid errors and improve data quality in 6sense

Why is my lead scoring in 6sense inconsistent?

Inconsistent lead scoring in 6sense is often the result of inaccurate or incomplete event tracking. 6sense relies heavily on behavioral signals—such as form fills, page views, content downloads, and ad interactions—to determine where an account is in the buying journey.
If these signals are not captured correctly due to missing tags, incorrect event implementation, or changes in your website or tracking setup, your buyer intent models will be built on flawed or partial data. This leads to poor prioritization, missed opportunities, or wasted sales efforts.

Trackingplan continuously monitors your website and app to ensure every key behavioral event is tracked as expected. If something breaks—like a key event being dropped or a UTM parameter being misconfigured—Trackingplan notifies you instantly and helps identify the root cause, so your intent scoring stays reliable.

Can 6sense work with multiple campaign sources?

Yes, 6sense can aggregate data from multiple campaign sources—email, paid ads, social, organic, direct—but only if the tracking parameters are consistent.
Inconsistent or malformed UTM parameters can fragment traffic sources, making it difficult for 6sense to correctly attribute leads and activities to the appropriate campaign. This skews your analytics, breaks your attribution, and reduces the accuracy of performance metrics.

Trackingplan enforces UTM hygiene by automatically validating every tracked visit against your expected parameter formats. Whether you're using 6sense for email nurturing or multi-channel ABM campaigns, you’ll ensure all touchpoints are correctly tracked and attributed—across tools and teams.

What if a key event is missing from my 6sense pipeline?

When a key event goes missing—like a "Request Demo" submission or "Contact Sales" click—it can disrupt the entire pipeline in 6sense. Missing events mean missing buyer intent signals, which can delay lead scoring, sales engagement, and campaign optimizations.
Often, these issues are silent and go unnoticed until revenue impact is already felt.

Trackingplan provides real-time monitoring and alerting for your entire event pipeline. The platform not only notifies you the moment a key event disappears but also tells you when it broke, why, and what part of the implementation was affected (e.g., dev error, tag change, data layer mismatch). This proactive alerting allows your team to fix tracking issues before they impact pipeline insights or marketing ROI.

Is manual QA enough for maintaining 6sense tracking?

Manual QA has its limits. It’s time-consuming, reactive, and often misses subtle or edge-case issues—especially across the wide variety of user behaviors and platforms involved in modern B2B journeys.
More importantly, it can’t match the pace of agile development, where changes to websites or tracking systems happen weekly (or daily). A single overlooked update can silently break tracking for critical conversion paths in 6sense.

Trackingplan automates the QA process, monitoring every event, tag, and parameter across your site and apps—24/7. It catches errors human testers would miss and provides instant visibility into anomalies like drops in conversion, tracking discrepancies by browser/device, or malformed campaign data.
This means your 6sense tracking stays consistent and trustworthy, even as your product and marketing teams move fast.