Challenge: Form submissions may not be tracked correctly due to misconfigured tracking tags.
Impact: Leads to inaccurate conversion data and missed optimization opportunities.
Challenge: Key interactions like button clicks or CTA engagement may not be tracked.
Impact: Missing data on user behavior and engagement.
Challenge: UTM parameters or conversion tags may be set up incorrectly, leading to inaccurate campaign attribution.
Impact: Difficulty in evaluating landing page campaign performance.
Challenge: Landing page tracking might not load properly due to script issues.
Impact: Missing or incomplete data for tracking visitor behavior.
Challenge: Inconsistent tracking behavior between different browsers.
Impact: Inaccurate data across user sessions.
Automatically validate that all form submissions and key interactions are tracked correctly.
Ensure that conversion tags and events are firing properly, providing accurate data for campaign performance.
Verify that tracking works seamlessly across different browsers and devices.
Automatically check that UTM parameters are correctly configured for accurate campaign tracking and attribution.
Form submissions often go untracked due to misconfigured tracking tags or missing event listeners on the submission buttons. Trackingplan helps by validating all your event tags, ensuring that form submission events are set up properly and fired at the right moment. It identifies common issues like JavaScript errors, missing triggers, or conflicts that prevent the tracking from working, so you never miss critical user interaction data.
Tracking clicks on Unbounce landing pages can be tricky if the click events or button selectors aren’t properly configured. Trackingplan automatically verifies that all user clicks on buttons, calls-to-action (CTAs), and interactive elements are tracked correctly. This means you get accurate data on which CTAs drive conversions, helping you optimize your landing page performance effectively.
Incorrect conversion data usually stems from misconfigured conversion tags, improper event parameters, or inconsistent UTM tagging. Trackingplan checks your entire setup to ensure conversion tags are firing correctly and that UTM parameters are consistent and aligned with your campaign tracking requirements. This results in more reliable and trustworthy conversion reporting.
Because life’s too short for tedious data work
Achieve more by getting rid of manual processes and validations
Reduction of measurement error resolution time
Hours saved per month per FTE
Reduction in data errors in reports
Improvement in campaign performance
Efficiency increase in marketing automation





