Universal Analytics

Universal Analytics

Universal Analytics is a web analytics tool that allows website owners to track and analyze their website traffic. It provides detailed insights into how visitors interact with a website, including information on the number of visitors, their geographic location, the pages they visit, the time they spend on the site, and the actions they take. 

Universal Analytics also provides data on the sources of website traffic, such as search engines, social media, and referral sites. This information can be used to optimize website content and marketing strategies to improve user engagement and increase conversions. 

The tool offers a range of features, including real-time reporting, custom reports, and goal tracking. It can be integrated with other Google products, such as AdWords and Search Console, to provide a comprehensive view of website performance. 

Overall, Universal Analytics is a powerful tool for website owners and marketers to gain insights into their website traffic and make data-driven decisions to improve their online presence.

Universal Analytics & Trackingplan

Trackingplan automatically connects all the customer data that your apps and websites are already sending to all of your third-party integrations in just one dashboard to provide you with powerful cross-service insights while saving your company hours of work, infrastructure, and dedicated data teams.That's why you don’t need to give us private access to none of your data destinations. And that's why it supports any provider, including the ones that don't have an API, or even your in-house analytics systems.

Trackingplan

Trackingplan is a comprehensive platform designed to streamline data tracking implementation for businesses. With its easy-to-follow instructions and step-by-step guidance, users can quickly set up tracking technologies on various platforms such as websites, mobile apps, and APIs. The platform provides automated checks and validations to debug and address issues in data collection, ensuring the accuracy and integrity of the tracked data. Additionally, Trackingplan offers robust monitoring capabilities to detect errors and alerts users promptly, allowing for quick resolutions. This helps businesses maintain a reliable tracking system while providing valuable insights through interactive visualizations. Furthermore, the platform emphasizes data governance and compliance, allowing users to audit data access, manage permissions, and protect sensitive information effectively. Overall, Trackingplan simplifies tracking implementation, addresses issues through debugging and monitoring, and promotes data governance and auditability.